Vision Bridgton has a new logo for its community engagement efforts that will be seen throughout town. 

Bridgton-based artist Beth Murphy’s design was chosen through a logo contest held by the Town of Bridgton Arts & Culture Subcommittee earlier this month. 

The Town of Bridgton Arts & Culture Subcommittee announced the logo contest through social media channels, as well as through e-mail to their Bridgton Artist Registry list. Susie Guthro, Arts & Culture Subcommittee chair and Vision Bridgton project manager, said, “It was really important to us to make this opportunity available to local artists first and we were pleased to see so many creative submissions come through. We didn’t have a particular design in mind, nor did we have any specific colors we were looking for. We really wanted to see how local artists would interpret this theme.” 

Murphy’s winning submission was chosen for her design elements that included a conversation bubble and the Bridgton mountains. 

Murphy was excited to enter the contest.

“I saw the announcement on social media and it looked like a fun challenge. I was also intrigued by the Vision Bridgton project,” Murphy said. 

Murphy graduated from Massachusetts College of Art with a degree in Graphic Design and has been working in the field for the last 25 years specializing in publication design, finance, ski marketing, and nonprofit fundraising. Murphy has called North Bridgton home for the last four years, where she lives with her husband and their two golden retrievers. 

Vision Bridgton is the community engagement process that will be occurring over the next year and a half. A resident-driven committee is leading the charge in implementing a variety of community outreach efforts to gather stories from year-round and seasonal residents, business owners, and other stakeholders that will inform the Town of Bridgton Comprehensive Plan Task Force as it completes the 2024 Comprehensive Plan update. 

In addition to informing the comprehensive plan, residents hope this process will foster collaboration and communication among organizations in Bridgton. Vision Bridgton efforts are underway and preliminary engagement will be seen throughout the upcoming town events. 

For more information on Vision Bridgton please contact Susie Guthro at susan.guthro@opportunityalliance.org